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On Developing Mastermind Group

All mastermind members must be genuine and honest friends. Their exclusive objective and intention must be to deliver something to the group. When everybody gives, then as a natural corollary everybody receives. What goes around comes around in bucks and bundles. Life is like a boomerang; what we send comes back. The relation among masterminds is a heart-to-heart relation based on the highest degree of sincerity, purity and singleness of the purpose. These friendships can be genuine, soul-to-soul and not just circumstantial and symbiotic.

From The Craft of Selling “Yourself” page # 13

On Lifelong Mentoring

Along your exciting drive of selling your most valuable product in the market place, you may always take me as your trusted friend and mentor. You may contact me offline or online for advice and guidance.

As a mentor and couch, I’ll advise you to throw away old inhibiting, disempowering and crippling beliefs and ideals and replace them with dynamic, vibrant, buoyant, empowering and energizing and uplifting beliefs.

I’ll advise you to rise from the dust and ashes of the mediocrity, pessimism, low esteem and join the ranks of optimists and people having high sense of pride and remain unaffected, heedless and insensitive to the influences of external weather and create and carry your own weather.

From The Craft of Selling “Yourself” page # 161

On Making First Impressions

You never get a second chance for making the first impression

The word ‘IMAGE’ represents the qualities of a confident professional: ‘I’ is for Impression, the first and lasting impression you make on people; ‘M’ is for Movement, basically how you carry yourself including your posture and body language; ‘A’ is the most important ingredient and it stands for Attitude, the thoughts you feed your mind with; ‘G’ goes for Grooming, your dressing and personal hygiene; and ‘E’ is for Etiquette.

From The Craft of Selling “Yourself” page # 21

On Dress Code

As an interviewee, you must be exceptionally sensitive to the dress codes. As a serious and success-conscious potential corporate executive, you must broadly know the dress codes of different companies and industries. You must know that if you’re going to Levi’s for an interview, you better dress yourself in Levi’s.

From The Craft of Selling “Yourself” page # 24

On Developing as a Personal Brand

The era of commodities is over and gone with the wind. So stop commoditizing yourself.
Become a brand and become an experience.
Show that you’re unique.
Look that you’re unique.
Make people feel that you’re unique.
Become someone’s need.
Become indispensable for someone. As says Robin Williams (Mr. Keating):

"Carpe diem. Seize the day, boys. Make your lives extraordinary."

MOVIE, DEAD POETS SOCIETY

From The Craft of Selling “Yourself” page # 20

On Big Bang Letter

Big Bang Letter is different like every advertisement. The beauty of Big Bang Letter lies in its novelty and distinctiveness. Big Bang Letter is only scripted and crafted and can’t be copied or imitated or transcripted. If it’s copied, it’ll remain no more a Big Bang Letter; its bang, if any, will fizzle out. Its copy will make it a circular with no bang and beat at all.

From The Craft of Selling “Yourself” page # 29

On USPs.....

USPs are the differentiators. They differentiate BMW from cars on the roads; Rolex from the wrist watches; you from run-of-the- mill candidates. USPs make you a garden variety rather than a wild weed.

From The Craft of Selling “Yourself” page # 18

Seminar on The Craft of Selling "Yourself"

A Seminar on

“The Craft of Selling Your Most Valuable Product”

Date: 4th June 2009
Time: 10:00 a.m. to 1:00 p.m
Venue: Beach Luxury Hotel. Karachi/Pakistan

For booking of your seat, please contact:-

Management Association of Pakistan
36-A/4, Lalazar, Opp: Beach Luxury Hotel,
Off: M.T Khan Road, Karachi
Phone: - (021) 5610903 Fax: - (021) 5611683
Email: - info@mappk.org / mappk@cyber.net.pk