On Developing as a Personal Brand

The era of commodities is over and gone with the wind. So stop commoditizing yourself.
Become a brand and become an experience.
Show that you’re unique.
Look that you’re unique.
Make people feel that you’re unique.
Become someone’s need.
Become indispensable for someone. As says Robin Williams (Mr. Keating):

"Carpe diem. Seize the day, boys. Make your lives extraordinary."

MOVIE, DEAD POETS SOCIETY

From The Craft of Selling “Yourself” page # 20